LGBTQIA+ friendly companies
LGBTQIA+ friendly companies score in several respects
A recent study from the U.S. shows that companies that are open to the LGBTQIA+ scene, not only during Pride Month, can benefit in the long term. And that in more ways than one. According to the results of the study, many people appreciate it when a company shows its commitment not only at a certain time of the year, but throughout the year.
In such cases, there is usually no suspicion that a logo in rainbow colors, for example, might be pinkwashing. The latter refers to marketing measures that obviously only feign solidarity with the community, because a corresponding commitment is often "well received".
Now it turns out that companies that see themselves as supporters of the scene are very popular with many people. A corresponding study has now been published by Edelman Trust and the LGBTI* organization GLAAD....
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