What does "pinkwashing" mean?
There are now a number of companies that print the Pride rainbow on their packaging and thus engage in pinkwashing. These designs are particularly popular around Pride Month.
What was welcomed by many, especially at the beginning of this trend, is now occasionally met with skepticism. Time and again, accusations are made that the companies in question are only using the bright colors to present themselves well in public. However, there is no other intention or real statement behind it.
One main accusation: companies are not consistent enough
In Germany, it is usually not a big problem for the companies in question to add the rainbow to their logo and put it in the limelight. After all, for many people today it is considered "hip" to support the community.
The whole thing becomes a little more precarious, however, when it comes to using the LGBTQ content to, for example,...
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