Spain bans gender stereotypes in toy advertising
From now on gender-neutral toy advertising in Spain?!
Especially during the Christmas season, parents and children are confronted with a wide variety of toy advertisements on television. There are often cool and heroic action figures for boys and pretty dolls for girls. The advertising here is designed for a clear target group. But this kind of stereotyping is now to come to an end, at least in Spain.
The government's aim is to avoid prejudices surrounding terms such as "typical boy" or "typical girl". Instead, everyone should be able to decide what he or she likes and doesn't like, regardless of gender.
The umbrella organization of toy manufacturers is also on board
The Spanish toy industry has been presented with individual rules by the government. This is to ensure that toy advertising is free of stereotypes in the future. The special feature: This is not (!) an obligation. Rather ...
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